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ACXPA Supplier Directory
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CX insights & research See all 16 suppliers Surveys & voice of the customerCall quality assessment & mystery shoppingBenchmarking & researchJourney & CX analytics
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Supplier directory

Customer insights and research suppliers

Want to know what customers really experience, and how you compare with competitors? Compare suppliers of mystery shopping, quality assessment, benchmarking, surveys and analytics.

Each supplier shows what they specialise in, so you can shortlist quickly.

Filter suppliers

Narrow it down

16 suppliers

Suppliers with a paid listing appear first. How suppliers are ordered

  1. Wonder Works Digital

    Wonder Works Digital Digital made human, for organisations with purpose. Wonder Works Digital is a Melbourne-based digital marketing agency helping purpose-driven organisations grow through customer-first thinking.

    • Benchmarking & research

    Also offers CX consulting

    Listed since 2026

  2. Push My Button

    Push My Button is HappyOrNot's official Australia & NZ distributor, supplying Smiley face feedback kiosks that capture real-time customer, patient & employee sentiment for retail, government, transport, events…

    • Surveys & voice of the customer
    • Benchmarking & research

    Listed since 2026

  3. Verint

    Verint® helps the world's most iconic brands including over 85 of the Fortune 100 companies build enduring customer relationships by connecting work, data, and experiences across the enterprise.

    • Surveys & voice of the customer
    • Call quality assessment & mystery shopping

    Also offers AI & automation · Workforce management · Contact centre technology

    Listed since 2021

  4. Call Journey

    • Journey & CX analytics

    Also offers Quality & coaching

    Unclaimed profile

  5. CentraCX

    • Surveys & voice of the customer

    Unclaimed profile

  6. Colmar Brunton

    • Benchmarking & research
    • Call quality assessment & mystery shopping

    Unclaimed profile

  7. MaritzCX

    • Surveys & voice of the customer

    Also offers Quality & coaching

    Unclaimed profile

  8. Medallia

    • Surveys & voice of the customer
    • Journey & CX analytics

    Unclaimed profile

  9. PeoplePulse

    • Surveys & voice of the customer

    Unclaimed profile

  10. Qualtrics

    • Surveys & voice of the customer
    • Journey & CX analytics

    Unclaimed profile

  11. Retail Reality

    • Benchmarking & research
    • Call quality assessment & mystery shopping

    Unclaimed profile

  12. Snapshotz Online

    • Benchmarking & research
    • Call quality assessment & mystery shopping

    Also offers CX consulting

    Unclaimed profile

  13. Survey Dynamix

    • Surveys & voice of the customer
    • Benchmarking & research
    • Call quality assessment & mystery shopping

    Unclaimed profile

  14. Survey Monkey

    • Surveys & voice of the customer

    Unclaimed profile

  15. Trakstar

    • Surveys & voice of the customer

    Unclaimed profile

  16. Typeform

    • Surveys & voice of the customer

    Unclaimed profile

Buyer's guide

Investing in customer insights? What to know before you choose a supplier

Choosing a method

Which method answers which question?

  • What do customers think? Surveys: NPS, CSAT and customer effort.
  • What actually happens? Mystery shopping and quality assessment measure delivery against a standard, not perception.
  • Are we good, or just better than last year? Benchmarking against peers and competitors.
  • Why are customers contacting us? Analytics on contact reasons and conversations. See speech analytics.

The strongest programs combine them: perception, delivery and comparison together.

How to choose

How do you choose a customer insights supplier?

  1. Start with the decision

    Know what you'll change based on the results.

  2. Check their method

    Sample sizes, assessor training and how scores are calibrated.

  3. Ask for a sample report

    Look for clear findings and recommendations, not just scores.

  4. Check independence

    Suppliers who also sell the fix should say so.

Learn more

Want an independent view? Free ACXPA resources

FAQs

Customer insights FAQs

What are customer insights?

Evidence about what customers experience and think, from surveys, mystery shopping, quality assessment, benchmarking and analytics, used to decide what to improve.

What is the difference between mystery shopping and a customer survey?

A survey captures what customers remember and feel. Mystery shopping measures what actually happened against a defined standard.

How are suppliers ordered on this page?

Suppliers with a paid listing appear first, followed by everyone else. Our page on how suppliers are ordered explains the detail.

Supplier in this space? Make sure buyers can find you

Listing is free. Claim your profile, choose your specialties and show buyers what you do best.

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