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ACXPA Supplier Directory
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Outsourced customer service See all 89 suppliers Customer service & supportSales & lead generationCollections & hardshipTechnical support & help deskAfter-hours, overflow & answeringDigital & social careBack-office & processingVirtual assistants & remote staff
Contact centre platforms See all 70 suppliers Cloud contact centre (CCaaS)Outbound dialersIVR, routing & callbacksHeadsets & hardwareVoice biometrics & authentication
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AI & automation See all 11 suppliers AI agents for voiceAI agents for chat & messagingAgent assist & copilotsWorkflow & process automation
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Customer service software See all 35 suppliers CRM & customer engagementHelp desk & ticketingLive chat & messagingSelf-service & portalsSMS & proactive notifications
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Quality & performance See all 23 suppliers Quality management & auto QAConversation & speech analyticsRecording & complianceCX & AI testing and assuranceReporting & analyticsPerformance, coaching & gamification
CX insights & research See all 16 suppliers Surveys & voice of the customerCall quality assessment & mystery shoppingBenchmarking & researchJourney & CX analytics
Consulting & implementation See all 30 suppliers CX strategy & designContact centre operations & performanceTechnology selection & implementationAI strategy & adoptionOutsourcing advisory
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CX insights & research

Customer experience and call centre benchmarking

Is your service actually good, or just better than last year? Compare customer experience and contact centre benchmarking and research companies.

Each supplier shows what they specialise in, so you can shortlist quickly.

Filter suppliers

Narrow it down

6 suppliers

Suppliers with a paid listing appear first. How suppliers are ordered

  1. Wonder Works Digital

    Wonder Works Digital Digital made human, for organisations with purpose. Wonder Works Digital is a Melbourne-based digital marketing agency helping purpose-driven organisations grow through customer-first thinking.

    • Benchmarking & research

    Also offers CX consulting

    Listed since 2026

  2. Push My Button

    Push My Button is HappyOrNot's official Australia & NZ distributor, supplying Smiley face feedback kiosks that capture real-time customer, patient & employee sentiment for retail, government, transport, events…

    • Surveys & voice of the customer
    • Benchmarking & research

    Listed since 2026

  3. Colmar Brunton

    • Benchmarking & research
    • Call quality assessment & mystery shopping

    Unclaimed profile

  4. Retail Reality

    • Benchmarking & research
    • Call quality assessment & mystery shopping

    Unclaimed profile

  5. Snapshotz Online

    • Benchmarking & research
    • Call quality assessment & mystery shopping

    Also offers CX consulting

    Unclaimed profile

  6. Survey Dynamix

    • Surveys & voice of the customer
    • Benchmarking & research
    • Call quality assessment & mystery shopping

    Unclaimed profile

Buyer's guide

Considering benchmarking? What to know before you choose a supplier

Why benchmark

What does benchmarking tell you that your own data can't?

  • Context: a satisfaction score only means something next to your industry's.
  • Where the gaps are: which channels, metrics and customer groups fall behind.
  • Where to stop spending: areas where you're already ahead.
  • A business case: leaders respond to how you compare with competitors.
  • Pace: you can improve every year and still fall behind a market improving faster.

What to benchmark

What can you benchmark?

  • Customer measures: NPS, satisfaction and customer effort.
  • Contact centre operations: service level, wait times, first contact resolution, handle time and abandonment.
  • Digital service: email and chat response times, self-service use and resolution.
  • In-person service: waits and service quality in stores and branches.
  • Practices: how peers organise, staff and run their operations.

Comparisons are only fair when metrics are defined the same way. Check how each benchmark is calculated before you compare.

How to choose

How do you choose a benchmarking supplier?

  1. Check the comparison group

    Your industry, size and country, with enough organisations to be meaningful.

  2. Ask how data is collected

    Independent measurement or self-reported figures.

  3. Check definitions

    Metrics calculated the same way for everyone.

  4. Agree how often

    One-off, or tracked regularly to show progress.

Learn more

Want an independent view? Free ACXPA resources

FAQs

Benchmarking FAQs

What is customer benchmarking?

Comparing your customer experience and service performance with industry peers and competitors, using consistent measures.

What is call centre benchmarking?

Comparing contact centre measures such as service level, handle time, first contact resolution and satisfaction with similar operations.

How are suppliers ordered on this page?

Suppliers with a paid listing appear first, followed by everyone else. Our page on how suppliers are ordered explains the detail.

Supplier in this space? Make sure buyers can find you

Listing is free. Claim your profile, choose your specialties and show buyers what you do best.

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