Overview
Which customer satisfaction metric should you measure?
- Net Promoter Score (NPS): how likely customers are to recommend you, on a 0 to 10 scale. Measures overall loyalty.
- Customer satisfaction (CSAT): how satisfied they were with a specific contact or experience.
- Customer effort score (CES): how easy it was to get what they needed. Strongly linked to repeat contacts.
Most contact centres use CSAT or CES after each contact, and NPS for the relationship overall.