What to cover
What should CX management training cover?
- CX foundations: what CX management is, how it differs from customer service, and the business case.
- Journey mapping: finding the moments that matter and the pain points. See journey mapping consultants.
- Measurement: NPS, CSAT, CES and linking them to commercial results.
- Voice of the customer: collecting, analysing and acting on feedback.
- Leading change: getting support across teams to fix problems at the root.