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Sales & lead generation

B2B lead generation companies

Need more qualified meetings with business decision-makers? Compare B2B lead generation companies for appointment setting, account-based outreach and pipeline development.

Each supplier shows what they specialise in and where their teams are based, so you can shortlist quickly.

Filter suppliers

Narrow it down

9 suppliers

Suppliers with a paid listing appear first. How suppliers are ordered

  1. Symbos

    Symbos is an Australian-owned and headquartered, digitally enabled contact centre group built to deliver exceptional customer and operational outcomes at scale.

    • Sales & lead generation
    • Customer service & support
    • After-hours, overflow & answering
    • Collections & hardship

    Also offers AI & automation

    Based in Australia Listed since 2020

  2. Alltel Australia

    • Customer service & support
    • Sales & lead generation
    • Collections & hardship
    • After-hours, overflow & answering

    Also offers AI & automation

    Based in Australia Unclaimed profile

  3. Communication Direct

    • Sales & lead generation

    Based in Australia Unclaimed profile

  4. Evolved Contact

    • Sales & lead generation

    Based in Australia Unclaimed profile

  5. Forrest Marketing Group

    • Sales & lead generation

    Based in Australia Unclaimed profile

  6. Lead Callers

    • Sales & lead generation

    Based in Australia Unclaimed profile

  7. Salesdeck

    • Sales & lead generation
    • Customer service & support

    Based in Australia Unclaimed profile

  8. transcosmos

    • Sales & lead generation
    • Customer service & support
    • Digital & social care

    Based in Philippines Unclaimed profile

  9. Zee Tech Support

    • After-hours, overflow & answering
    • Sales & lead generation
    • Customer service & support

    Based in Australia Unclaimed profile

Buyer's guide

Hiring a B2B lead generation company? What to know before you sign

Overview

What does a B2B lead generation company do?

  • Appointment setting with target decision-makers
  • Account-based outreach to named companies
  • Multi-channel prospecting by phone, email and LinkedIn
  • Researching and building prospect lists
  • Qualifying leads against your criteria
  • Nurturing leads over a longer sales cycle

Selling to consumers instead? See B2C lead generation.

Why it's different

Why does B2B lead generation need different skills?

  • Talking to executives: agents must get past gatekeepers and hold a business conversation.
  • Longer cycles: leads usually need several touches before they're ready.
  • Qualification takes judgement: budget, authority, need and timing aren't yes/no questions.
  • Quality over volume: ten real meetings beat a hundred weak ones.

Pricing guide

How much does B2B lead generation cost?

Most providers charge per hour, per appointment or a mix. These are ACXPA's indicative benchmarks for a fully outsourced agent, including salary, management and technology. They're set in Australian dollars and converted to your currency.

Location Per hour Best for
Australia A$48 – A$70 Complex, consultative, regulated or high-value campaigns
New Zealand A$35 – A$60 Native English and high service standards
Philippines A$8 – A$18 High-volume B2C outbound and appointment setting
South Africa A$15 – A$25 Strong English and voice quality at a significant saving

Indicative ranges in Australian dollars.

ACXPA benchmarks the locations above today. Other popular locations, such as India, Mexico, Colombia and Jamaica, aren't benchmarked yet, so compare quotes directly.

How to choose

How do you choose a B2B lead generation company?

  1. Look for your industry

    Agents who understand your buyers book better meetings.

  2. Define a qualified appointment

    Agree the criteria before the campaign starts.

  3. Check meeting quality

    Track how many appointments turn into real opportunities, not just how many are booked.

  4. Plan the handover

    Agree how leads reach your sales team and how fast they follow up.

  5. Pilot first

    A short campaign shows conversion before a long contract.

FAQs

B2B lead generation FAQs

What is B2B lead generation?

Finding, contacting and qualifying business prospects for you, usually ending in a booked meeting with your sales team.

How are B2B lead generation companies paid?

Usually per hour, per qualified appointment or a hybrid. Pay-per-appointment needs a clear, agreed definition of a qualified meeting.

How are suppliers ordered on this page?

Suppliers with a paid listing appear first, followed by everyone else. Our page on how suppliers are ordered explains the detail.

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