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Sales & lead generation

B2C lead generation companies

Need a steady flow of consumer leads for your sales team? Compare B2C lead generation companies for inbound qualification, outbound calling and multi-channel campaigns.

Each supplier shows what they specialise in and where their teams are based, so you can shortlist quickly.

Filter suppliers

Narrow it down

19 suppliers

Suppliers with a paid listing appear first. How suppliers are ordered

  1. Symbos

    Symbos is an Australian-owned and headquartered, digitally enabled contact centre group built to deliver exceptional customer and operational outcomes at scale.

    • Sales & lead generation
    • Customer service & support
    • After-hours, overflow & answering
    • Collections & hardship

    Also offers AI & automation

    Based in Australia Listed since 2020

  2. Oracle CMS

    OracleCMS Australian Contact Centre Services . OracleCMS is the industry-leading provider of outsourced customer care solutions & call centre services.

    • After-hours, overflow & answering
    • Sales & lead generation
    • Customer service & support

    Based in Australia Listed since 2022

  3. Alltel Australia

    • Customer service & support
    • Sales & lead generation
    • Collections & hardship
    • After-hours, overflow & answering

    Also offers AI & automation

    Based in Australia Unclaimed profile

  4. ASTIA

    • Customer service & support
    • Sales & lead generation
    • After-hours, overflow & answering

    Based in Australia Unclaimed profile

  5. Donor Republic

    • Sales & lead generation

    Based in Australia Unclaimed profile

  6. Evolved Contact

    • Sales & lead generation

    Based in Australia Unclaimed profile

  7. Forrest Marketing Group

    • Sales & lead generation

    Based in Australia Unclaimed profile

  8. Givetel

    • Sales & lead generation

    Based in Australia Unclaimed profile

  9. Lead Callers

    • Sales & lead generation

    Based in Australia Unclaimed profile

  10. Merchants

    • Customer service & support
    • Sales & lead generation

    Based in South Africa Unclaimed profile

  11. Mindpearl

    • Customer service & support
    • Sales & lead generation
    • After-hours, overflow & answering

    Based in Fiji, Global Unclaimed profile

  12. MonDial

    • Sales & lead generation

    Based in Australia Unclaimed profile

  13. Probe Group

    • Customer service & support
    • Sales & lead generation
    • Collections & hardship
    • After-hours, overflow & answering

    Also offers AI & automation

    Based in Philippines, Australia Unclaimed profile

  14. ReadyTalent

    • Sales & lead generation

    Also offers Recruitment & training

    Based in Australia Unclaimed profile

  15. Salesdeck

    • Sales & lead generation
    • Customer service & support

    Based in Australia Unclaimed profile

  16. Serco

    • Customer service & support
    • Sales & lead generation

    Based in Australia Unclaimed profile

  17. Startek

    • Customer service & support
    • Sales & lead generation
    • After-hours, overflow & answering
    • Digital & social care

    Based in Global, Australia Unclaimed profile

  18. TBS Global

    • Customer service & support
    • Sales & lead generation

    Based in Philippines Unclaimed profile

  19. Zee Tech Support

    • After-hours, overflow & answering
    • Sales & lead generation
    • Customer service & support

    Based in Australia Unclaimed profile

Buyer's guide

Hiring a B2C lead generation company? What to know before you sign

Overview

Inbound, outbound or both: which lead generation do you need?

  • Inbound: calling back and qualifying consumers who have already enquired through forms, ads or chat. Usually converts best.
  • Outbound: contacting targeted lists by phone or SMS. Needs good data, strong agents and do-not-call compliance. See telemarketing companies.
  • Multi-channel: phone, SMS, email and digital combined to reach more people.

Selling to businesses? See B2B lead generation.

Getting it right

How do you get leads your sales team actually wants?

  • Define your ideal customer and what makes a lead qualified.
  • Agree how quickly leads are passed on: speed matters for consumer leads.
  • Track leads through to sales, not just lead counts.
  • Watch for pressure tactics: they create cancellations and complaints.

Pricing guide

How much does B2C lead generation cost?

Providers charge per hour, per lead, by commission or a mix. These are ACXPA's indicative benchmarks for a fully outsourced agent, including salary, management and technology. They're set in Australian dollars and converted to your currency.

Location Per hour Best for
Australia A$48 – A$70 Complex, consultative, regulated or high-value campaigns
New Zealand A$35 – A$60 Native English and high service standards
Philippines A$8 – A$18 High-volume B2C outbound and appointment setting
South Africa A$15 – A$25 Strong English and voice quality at a significant saving

Indicative ranges in Australian dollars.

ACXPA benchmarks the locations above today. Other popular locations, such as India, Mexico, Colombia and Jamaica, aren't benchmarked yet, so compare quotes directly.

How to choose

How do you choose a B2C lead generation company?

  1. Match their experience

    Look for results selling products like yours to consumers like yours.

  2. Agree a lead definition

    And how disputed or poor leads are credited.

  3. Check compliance

    Do-not-call screening, consent records and calling hours.

  4. Pilot first

    Measure cost per sale, not just cost per lead.

FAQs

B2C lead generation FAQs

What is B2C lead generation?

Finding and qualifying consumers who are interested in your product or service, then passing them to your sales team or booking an appointment.

Is pay-per-lead better than hourly?

Pay-per-lead shifts risk to the provider, but can encourage weak leads. Agree a clear definition and track leads through to sales.

How are suppliers ordered on this page?

Suppliers with a paid listing appear first, followed by everyone else. Our page on how suppliers are ordered explains the detail.

Supplier in this space? Make sure buyers can find you

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