Overview
Inbound, outbound or both: which lead generation do you need?
- Inbound: calling back and qualifying consumers who have already enquired through forms, ads or chat. Usually converts best.
- Outbound: contacting targeted lists by phone or SMS. Needs good data, strong agents and do-not-call compliance. See telemarketing companies.
- Multi-channel: phone, SMS, email and digital combined to reach more people.
Selling to businesses? See B2B lead generation.