B2B or B2C telemarketing: why does it matter who you hire?
B2C telemarketing is higher volume, with shorter, scripted calls to consumers. Do-not-call rules are strict.
B2B telemarketing is slower and more consultative: getting past gatekeepers, talking to decision-makers and qualifying fit.
Few providers are equally strong at both. Ask for campaigns and results that match yours.
Compliance
Who is responsible for telemarketing compliance?
A good provider screens numbers, keeps calling hours and records consent and opt-outs. But as the business the calls are made for, you generally stay responsible, so check their process and get it in writing.
Pricing guide
How much does a telemarketing company cost?
Telemarketing is usually charged per hour, per lead or by commission, or a mix. These are ACXPA's indicative benchmarks for a fully outsourced agent, including salary, management and technology. They're set in Australian dollars and converted to your currency.
Location
Per hour
Best for
Australia
A$48 – A$70
Complex, consultative, regulated or high-value campaigns
New Zealand
A$35 – A$60
Native English and high service standards
Philippines
A$8 – A$18
High-volume B2C outbound and appointment setting
South Africa
A$15 – A$25
Strong English and voice quality at a significant saving
Indicative ranges in Australian dollars.
ACXPA benchmarks the locations above today. Other popular locations, such as India, Mexico, Colombia and Jamaica, aren't benchmarked yet, so compare quotes directly.
How to choose
How do you choose a telemarketing company?
Match their experience to your market
B2B or B2C, your industry and the size of sale.
Listen to real calls
Hear how agents open, handle objections and close.
Agree what a good result is
Define a qualified lead or sale, and how quality is checked.
Check compliance
Screening, calling hours, consent and complaint handling, in writing.
Start with a pilot
A short trial shows contact rates and conversion before you commit.
FAQs
Telemarketing outsourcing FAQs
What does a telemarketing company do?
It makes outbound calls for you: sales, lead generation, appointment setting, retention, fundraising or surveys, using trained agents and calling technology.
How much does telemarketing cost?
Hourly rates run from around A$8 – A$70 an hour depending on location. Per-lead and commission models are also common. The pricing guide shows each location in your currency.
How are suppliers ordered on this page?
Suppliers with a paid listing appear first, followed by everyone else. Our page on how suppliers are ordered explains the detail.
Supplier in this space? Make sure buyers can find you
Listing is free. Claim your profile, choose your specialties and show buyers what you do best.
