Overview
What is call centre outsourcing?
Call centre outsourcing means engaging a specialist provider, often called a BPO (business process outsourcer), to run customer conversations or back-office work on your behalf. The provider supplies the people, management, technology and workspace; you set the standards and the results you expect.
Customer service outsourcing (also called contact centre outsourcing, or call center outsourcing in the US) covers everything from simple message taking to complex sales and AI-supported service. The work splits into two broad areas.
Front office: talking to your customers
Calls, live chat, email, social messaging, sales, technical support and collections. Find specialists by service:
- Customer service and support for inbound enquiries across every channel
- Sales and lead generation, including telemarketing and appointment setting
- Collections and hardship handled with the right care and compliance
- Technical support and help desk for products, software and IT
- After-hours, overflow and answering services so no call is missed
- Digital and social care for chat, messaging and social channels
Back office: the work behind the scenes
Finance, HR, administration, data entry and quality checking. See back-office outsourcing and virtual assistants and remote staff.
Many BPOs now deliver both, managing the full customer journey from first contact to fulfilment.